August 16, 2022


News At Ease


Trav Buzz News, 11 Aug, India

25 MICE Professionals took charge to showcase the new world of safe meetings during the first physical event of Mice Club (A Business Networking Club).

Safety, Security, and Precautions are the latest buzzwords in the new era of the ongoing pandemic. While the situation is still not clear post-second wave, as to what the future beholds for the MICE business, MCL has initiated the idea of staging Safe Meetings not through virtual interaction rather showcasing the same in a practical manner. The event was by invitation only, inviting limited numbers of participants, who were willing to share their key thoughts and ideas, support the mission and also, discuss openly the need of the hour.

 MCL 1.0 Face to Face Meeting, organized at Queen of Hills, Mussoorie, in Uttrakhand Province, which itself is a top Mountain Destination for Small and Mid Scale MICE groups. The meeting turned out to be possible with great support from Equifax Tourism, Mach Conferences, DomesticWaale, and DLS Group of Hotels.

 The event was organized in a Hybrid format following the new normal of events, where corporate buyers shared their views, key insights, and plans to reopen MICE events. Paul Colston from Mash Media Group, UK enlightened the audience with key updates involving the UK Mice market. Rohit from Equifax Tourism Dubai, interacted virtually with all key delegates present at the meeting physically.

 Welcoming the delegates, Saachin Mannocha, Group CEO, Mice Affairs Media Group, stated the vision behind MCL formation and the key objectives of the physical meet. Sachin stated “ The idea of this meet is to create a backdrop of safe meetings. Limited numbers, safety and precautionary measures are the tools to execute Safe Meetings. Also, it’s a unique opportunity to shake hands for business transactions at MCL. Let’s move ahead towards restart.

Mach Conferences presented their unique business model B2B MICE in front of MICE Professionals, where small and mid-scale agencies could shake hands with them, leaving the burden of infrastructure and human resource costs involved in the execution of MICE projects. Paul Colston, Managing Editor, Mash Media group the UK shared the key updates from UK market with all delegates present in the meeting via virtual presence.

Rajesh Ambokar, Head Administration, Ambuja Cements, shared the Corporate Inside Story during the Corporate Dialogue Session. The session was quite interesting as it created a direct platform of interaction between Corporate Buyers and MICE agencies enabling both parties to discuss future plans.

Evening saw the professionals enjoying the weather and beautiful hilltop locations, during the networking dinner organized at the rooftop open-air restaurant of Hotel Highland Mussoorie. A Cake cutting ceremony was also organized to commemorate the one year of MCL formation.

Casual discussion over the table unveiled several case studies of MICE Business. MCL 1.0 Meet had a specially curated session “MCL Open House” which was really welcomed by all, as it turned out to be a knowledge sharing and idea building session for everyone present during the meeting.

MCL 2.0 shall be announced soon with a renewed theme and participation. Queries may be directed to